I’ve been working on this rebrand and redesign for a while now (based off of this mood board) and wanted to share the rejected logo options. I really love the final logo we settled on (it was my personal favorite as well as the client’s) and the strong visual brand that we formed. As I’m sure you can gather, we want the logo and brand to feel sophisticated, glamorous and evoke the feeling of jewels and radiance. I’ll be moving on to the web design portion of the project soon and I’m looking forward to sharing everything once the project is finished, but here is a preview of one of the alternate marks.
I recently look a marbling class with Ilana Kohn (which I’m completely obsessed with, by the way) and her name sounded so familiar but I just couldn’t put my finger on it. Then I realized she designs and owns her own awesome fashion line that I had seen floating around the internets before. I’m really digging her jumpsuits and dresses. And those black and white pants look so incredibly comfortable. Spring just can’t come soon enough!
When I was in Santiago, I went to go see one of Pablo Neruda’s houses, La Chascona. The place was amazing. He loved art, the ocean, architecture, collecting odds and ends, and being inspired by his surroundings. He was friends with artists, writers, politicians and a lot of really interesting people. Entertaining his interesting friends was his M.O. and he even had 2 entirely separate bars in his house—is that brilliant or what? He believed that to do interesting work, one needed to be surrounded by interesting people and interesting things. His house is filled with his shell, glass and furniture collections, works of art from his famous artist friends, and tokens from each of the places he has visited throughout his life. Truly a labor of love.
The idea of surrounding yourself with interesting people and things really resonated with me throughout the trip. I thought about how the objects and people we surround ourselves with effect our everyday and creatives lives. While I’m all for the home goods, furniture and trinkets that we get from the stores that we tend to frequent, I dream of one day having a house that’s filled with objects from my travels, objects that have a story, and special objects given to me by my friends. I want my home to be a place that inspires conversation, thought, and interesting creative work. I know it’s a no brainer that most people tend to surround themselves with things they like and things that have meaning, but I want to start doing it with more intention. My favorite things from Chile are probably the rocks I picked up (for free) that came from each of the different hikes that we took. And the ceramic pig because he’s making the McKayla face— he’s irresistible.
I’m currently digging these web designs. I know a lot of web design is getting flatter, simpler, and becoming more templatized, but my favorite sites and the work that delights me the most tends to be web design that has print design-like sensibilities. I think pieces of any of the 3 designs above would make kick ass posters or postcards. It’s a sign of a really great identity and brand when the design elements can have such a strong presence in all mediums.
I’ve been working on a lot more patterns and prints that start with paint and then make their way onto the computer. There’s an organic element that I can achieve with paints and paper that I have a really hard time achieving by just using the computer. Some people can get the same effects with Photoshop and are great at it, but I end up getting more frustrated when I take that route.
Enjoy this new wallpaper created using paint, a scanner, fabric and finally—Photoshop to bring everything together. I couldn’t decide if I liked the light or the dark version better, so I’ll just share both!
I love Quora. The weekly digest email they send out is probably my favorite email I get all week. That baby is chock-full of all sorts of random information and knowledge. In it are fascinating questions being answered about travel, love, work, health— you name it. This recent-ish answer by David Cole to the question ‘What are techniques for overcoming designer’s block’ is something I found especially relevant.
My first moodboard of 2014! This one is all about sophistication and glamour. The client wants to position her fashion and decor brand so it has the potential to grow into a formidable voice in the style community. She has a great point of view and a strong sense of style, so now the challenge is to get the visual aspects of the brand to match that. This is going to be a fun one.
I’m hoping to incorporate more nature inspired details and motifs in my work this year so I tried to use my recent 2.5 week break from the computer and limited internet to get creatively inspired by my surroundings, and not the things that were trending on the internet, blogs, or Pinterest. This is normally harder to do when the internet is so accessible, so I welcomed the opportunity of being truly offline for a long period of time. I’d love to say that I’m constantly inspired by my environment but the reality is that 8 hours a day, my environment is my glowing computer screen and there are times I rely on it far more than I’d like to admit. I’m willing to bet that I’m not alone here (hopefully??). I’m still trying to incorporate taking walks outside into my day, but so far that’s not going so well…
It’s amazing how heightened my awareness became to the natural beauty around me and how much inspiration I started finding in the most macro details of my environment. This set of photographs I took are close-ups of different natural settings in Chile. But it really doesn’t matter that these were taken in Chile—I want these photographs to be about the texture and details found in nature and stripped from their context.