Bucket of Squash

40 Days of Dating

40 Days of Dating is a dating experiment by designers Jessica Walsh (of Stagmiester and Walsh fame) and Timothy Goodman. From the website:

…Two good friends with opposite relationship problems found themselves single at the same time. As an experiment, they dated for 40 days….It’s been said that it takes 40 days to change a bad habit. In an attempt to explore and hopefully overcome their fears and inadequacies, Tim and Jessica will go through the motions of a relationship for the next 40 days: the commitment, time, companionship, joys and frustrations. Can they help each other, or will they fall into their same habits? Will they damage their friendship? What if they fall in love?

Basically, two friends attempt to date for 40 days, and release notes every day about how it’s going. I’m totally fascinated by this project—I’ve been checking the updates every day. It can totally be likened to a reality TV show, but it’s the web format I’m fascinated by (and that they are both designers). Let’s be honest, who doesn’t love a bit of voyeurism? Admittedly, the project can seem a bit contrived (as are some of their dating rules), but I think the possibility that the outcome of the project could be totally natural and unexpected is what makes it interesting. Unlike reality television, the notes that they both release seem genuine and not scripted at all. Plus you get an inside look into the minds and daily lives of two extremely respected creatives. The icing on the cake is the site is beautiful and each day is accompanied by great lettering work by a talented artist or designer. They are only on day 10, so plenty of time to catch up! Maybe they really will fall in love?


  1. Liz says: July 18, 20132:33 pm

    Holy wow. I just spent the last half-hour catching up and I am So. Hooked! This is so fascinating thanks for sharing! I can’t wait to see how it all pans out. Ps; Tim is super hot. Ha!

    • Rashi says: July 18, 20133:12 pm

      Isn’t it?! It’s become one of the first things I check in the morning… I love how they sometimes both perceive the same situation in a totally different lights (like the text message flirting thing).

  2. Liz says: July 18, 20134:07 pm

    Yes, me too! I found myself laughing out loud a lot reading their different interpretations. Super interesting.

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